FOR founder-led COMPANIES DOING $500K - $2M+ ARR
Most Fractional CMOs hand you a strategy deck. I install the AI systems that execute it.
Senior marketing leadership plus the agentic AI systems that produce the output of a full team. You scale marketing without scaling headcount.
You don't need a bigger marketing team.
You need a smarter system.
At $500k to $2M annual recurring revenue, the bottleneck usually isn't traffic.
It's that marketing is fragmented, the funnel leaks, and everything still runs through you.
The default fix is to hire. More people, more agencies, more overhead.
But headcount is slow to ramp, expensive to carry, and painful to unwind when it doesn't work.
There's a faster path.
I install AI-powered marketing systems that do the work a full team would, with senior leadership steering them.
You get the output without the payroll, and a marketing function that compounds instead of stalls.
Who I work with
I work best with founder-led companies that have real traction and real ambition, but need stronger marketing leadership and better systems to reach the next stage of growth.
This is a fit if
You are a founder-led and CEO-led companies that need senior marketing leadership without hiring a full-time CMO
B2B SaaS, HealthTech, EdTech, Tech-enabled services, professional services and PE-backed businesses doing $500k to $2M ARR
You'd rather install AI-driven systems than add headcount
Teams that need strategic direction across brand, demand generation, channel strategy, and KPI/reporting systems
Businesses that already have some traction, budget, and delivery capability, but need executive-level marketing leadership
CEO's who want a strategic partner to build focus, align the team, and turn marketing into a measurable growth function
This is NOT a fit if
Very early-stage businesses with no product-market fit, no budget, or no ability to execute
Companies looking only for a tactician, freelancer, or junior marketing support instead of strategic leadership
Teams that want instant lead volume without fixing positioning, offer clarity, or GTM fundamentals
Organizations that are not ready to make decisions, track performance, or commit internally to change
You're looking for instant lead volume without fixing positioning or funnel first
Does this sound familiar?
Most growth problems aren't a lack of activity. They're a lack of clarity, leadership, and systems.
You may be feeling this if:
Marketing is busy, but growth is inconsistent
Positioning is vague and the market is not responding clearly
Your ICP is too broad, outdated, or misunderstood internally
Channels are active, but performance is hard to explain or trust
Paid spend is increasing without confidence in efficiency
The team is executing without clear priorities
Leadership is not getting useful reporting or decision support
Revenue has plateaued and no one can say exactly why
When this happens, companies often respond by adding more campaigns, more agencies, or more noise. What is usually missing is executive-level marketing leadership that can diagnose the real constraint and build a better operating system around it.
How I can help
I turn fragmented marketing into an AI-powered growth engine
I bring structure and leadership to the parts of the business that actually drive revenue, then install the systems that run them.
That means:
ICP clarity and market focus
Positioning and messaging
Go-to-market strategy
Funnel diagnosis and leak repair
AI-powered content, lead-gen, and nurture systems
Channel prioritization
KPI scorecards and reporting
Team alignment and leadership cadence
Strategic decision support for the CEO and leadership team
I do not just add ideas. I help you see what matters most, what's underperforming, and what should happen next, then build a marketing function that compounds instead of stalls.
Ways to work with me
Three clear ways to work together depending on where your company is today
Growth Audit
A focused entry point for companies that need clarity before making bigger growth decisions.
A fast, structured diagnosis of your growth engine so leadership can see what is broken, what matters, and what should happen in the next 90 days.
- Audit of your GTM, ICP, Positoning, Funnel, Channel and Attribution Review
- Quick wins, structural gaps, and wasted spend identified clearly
- Readout deck + strategic recommendation for the next sprint
90-Day Growth OS Sprint
The core engagement. The best place to start for companies that need more than advice.
Over 90 days, we install the marketing operating system your company needs to grow with more focus, accountability, and momentum.
We identify the real bottlenecks, align leadership around priorities, and build the systems needed to improve execution and decision-making.
The outcome is a clearer strategy, a tighter growth engine, stronger team alignment, and a practical roadmap for scale.
Fractional CMO Retainer
For companies that want continued executive-level marketing leadership once the system is working.
After the foundation is in place, I stay involved to provide strategic oversight, guide priorities, support the team, refine channel strategy, and help leadership make stronger growth decisions over time.
This is for companies that want to keep compounding the system with more precision instead of slipping back into reactive marketing.
90-Day Growth OS System
A practical 90-day system to diagnose, align and accelerate growth
Days 1-30 : Audit, truth-building, and leak repair
We go deep on the current growth engine to understand what is actually happening across positioning, ICP, funnel performance, channels, reporting and team execution.
This phase is about replacing assumptions with truth and fixing the highest-leverage issues first.
Days 31-60 : Strategy, priotization, and alignment
Once the diagnosis is clear, we sharpen go-to-market strategy, define the right priorities, build the scorecards, and align the team around what matters most. This creates focus and reduces wasted motion.
Days 61-90 : Execution direction, optimization, and transition
With the system in place, we improve campaigns, reporting and operating rhythm so the company can grow with more consistency. From there, the work either transitions cleanly back to the team or continues through an ongoing fractional CMO engagement.
Reviews and Testimonials
About me
I help companies make better growth decisions, then build the systems that act on them.
I've spent 10 years in paid acquisition across Google, Meta, LinkedIn, YouTube and Reddit, working with founder-led companies to turn fragmented marketing into measurable growth.
My role isn't outsourced marketing support. It's senior marketing leadership, paired with the AI systems that let a lean company punch far above its headcount.
I bring strategic clarity, operating discipline, and executive-level guidance to the parts of growth that are too important to leave fragmented.
That means helping you diagnose what's really slowing growth, align the team around the right priorities, and build a marketing function that can support the next stage of scale.
My articles and works been featured on Moz.com, Unbounce.com, Leadpages.com, TripleWhale.com and other industry publications.
I'm the co-founder of TRAFFICSALAD (a performance-based marketing agency) and I've also personally coached my teenage-son reach 100k+ subscribers on YouTube in less than 2 years.
If you'd love to know my personal story on how I went from a new immigrant to a 7-figure media buyer, watch this video on YouTube.
If we haven't connected yet, I'd love to connect on LINKEDIN.
STILL NOT SURE?
Frequently Asked Questions
When should a company hire a fractional CMO?
Usually when growth has become more complex, the team needs senior direction, and the business cannot justify a full-time CMO yet. Common triggers include growth plateaus, GTM resets, positioning problems, leadership transitions, or the need for more accountability in marketing.
What makes your approach different?
Most fractional CMOs stop at strategy. I install the AI-powered systems that execute it, so the strategy actually ships and keeps running after I step back.
Who is the best fit for this work?
Founder-led companies at $500k to $2M ARR with traction, budget and the ability to execute, who want clarity, focus, and measurable progress
Who is not a fit?
Very early-stage companies without product-market fit, budget, or team capacity. It is also not a fit for businesses looking only for a freelancer, campaign executor, or junior tactical support.
Do you execute the work too?
My focus is leadership, strategy, prioritization, and system design. I build the AI systems and direct execution, with a performance agency and vetted partners available where hands-on delivery is needed.
What is the best place to start?
For most companies, the 90-day growth OS sprint. If you're still assessing fit, the Growth Audit is the clearest entry point.
What happens after the 90-day sprint?
If the system is working and the company wants ongoing support, we move into an AI-powered Fractional CMO Retainer. If not, you leave with a clearer strategy, working systems, and a roadmap.
Next step
Ready to scale marketing without scaling your team?
If your marketing feels fragmented, underperforming, or too dependent on you, let's fix that. In one call you'll get clarity on what's slowing growth, what matters most, and what your marketing system needs to do next.
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