Welcome! I'm Ryan Cruz, a digital marketing strategist and entrepreneur with over 10 years of experience transforming businesses and driving growth in the ever-evolving digital landscape. From consulting with startups to scaling established brands, my passion lies in combining data-driven strategies with innovative marketing techniques to deliver measurable results.
Throughout my career, I’ve helped a wide range of businesses — from direct-to-consumer (DTC) brands in health and tech to eCommerce giants specializing in home goods and pet supplies — solve complex marketing and technical challenges. Whether it’s optimizing Google Ads campaigns, enhancing website analytics, or leveraging emerging tools like AI and machine learning, I specialize in creating solutions that unlock untapped potential and boost ROI for my clients.
My Mission
I’m committed to helping entrepreneurs, marketers, and businesses not just navigate, but thrive in the competitive world of digital marketing. My approach combines a deep understanding of the latest marketing trends with practical, strategic execution. Think of me as a coach who demystifies complex, technical topics — breaking them down into actionable steps you can depend on to succeed.
What I Do
Currently, I manage over $300,000+ in monthly ad spend as the Director of Paid Search, where I work tirelessly to improve conversion rates and scale businesses effectively using platforms like Google Ads, YouTube, and Performance Max Campaigns. Alongside my team of dedicated marketers, I help firms:
- Craft full-funnel marketing strategies that amplify their branding.
- Implement Google Analytics 4 for better tracking and campaign optimization.
- Expand ROI-focused campaigns that leverage machine learning and multi-touch attribution.
Additionally, as the co-founder of TRAFFICSALAD, I personally work with entrepreneurs and solopreneurs to equip them with the knowledge and tools needed to grow their businesses sustainably. Breaking down intimidating subjects like analytics, Google Ads, and paid marketing is something I’m passionate about, empowering others with the confidence to lead their projects effectively.
My Approach
My strategies are rooted in one philosophy: optimization drives excellence.
Whether it's eliminating wasted ad spend, leveraging cross-domain tracking, or refining user journeys, I always start with a thorough analysis of the numbers and audience behaviors. From there, I design scalable strategies for businesses of all sizes that not only minimize inefficiencies but also maximize their budgets.
Because of this mindset, I’ve been fortunate to build and grow multiple 5-6 figure DTC brands of my own while also working with industry leaders to make their businesses thrive online. It's about creating solutions that align with your goals — solutions that work for you.
How I Stay Ahead
Digital marketing never stops evolving, and neither do I.
Over the years, I’ve earned certifications in Google Analytics 4, conversion rate optimization, and other growth-driving skill sets. I’m always diving into new tools, from video marketing to innovations in machine learning, to ensure I remain on the cutting edge. My drive to improve is more than professional; it's personal. I love to learn and to take those lessons into my projects.
Let’s Connect
I’d love to connect with fellow professionals, entrepreneurs, and anyone dedicated to improving their marketing game. Feel free to drop a message, ask a quick marketing question, or follow along for practical tips and insights that will make your business stand out.
Together, let's take your marketing strategy to the next level.